Track Record20 years of results,
20 years of results,
measured in revenue.
Head of ecommerce and digital growth inside $300M+ organizations across publicly traded, private equity-backed and privately held companies.
$30M+Incremental B2B ecommerce revenueAugusta Sportswear
254%Ecommerce sales growth across five brandsDelta Apparel
200%Conversion rate lift on ShopifyAttachments King
50%+Of company revenue growth from Amazon and DTCOrganiCare
Augusta Sportswear Brands
Challenge
Grow ecommerce for Russell Athletic, Holloway, High Five and Pacific Headwear, a 100,000+ SKU catalog sold through B2B and B2C channels.
Approach
Redesigned the 3D apparel builder, moved site search to AI, overhauled mobile UX and launched a direct-to-consumer division.
Role
Sr. Director of Digital Experience, owning the P&L, CapEx and a $1M+ project budget.
Outcomes
$30M+
Incremental B2B ecommerce growth
$3M
New B2C revenue in year one
154%
YOY growth from the 3D apparel builder
9→13%
B2B site conversion rate
Revenue growth
$3MNew DTC revenue in the first yearAugusta Sportswear
154%YOY growth after rebuilding the 3D apparel builderAugusta Sportswear
15%Increase in monthly topline revenueAutosoft DMS
Conversion and UX
9→13%B2B conversion rate after AI-driven site searchAugusta Sportswear
18→27%Mobile usage after a mobile UX overhaulAugusta Sportswear
18%Increase in organic revenue from SEOAttachments King
Email and retention
205%YOY email revenue from automated flowsJunk Food Clothing
200%YOY email sales through segmentationOrganiCare
25%More returning customers quarter over quarterAttachments King
Paid and marketplace
0.4→1.3Paid media ROAS within one yearOrganiCare
3.7→4.0Amazon product rating in 90 daysOrganiCare
EBITDA+First positive EBITDA, with growth into Walmart, CVS and WalgreensOrganiCare
Brands Nathan has helped grow
“Nathan is the best of the best. Head and shoulders above the competition in his space… always accountable, honest, and reliable.”
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